The Hope line was meant to promote breast cancer awareness and research. 10% of the proceeds that come from the Hope line goes towards this foundation. Notice the pink ties above. I can't remember what exactly, but the flower and each color represented something that was written out on the tag. My bags still have the tags on them for this purpose (I tuck them inside).
I think the foundation was really clever--inspiring. Patricia Miller and Barbara Bradley Baekgaard, who started Vera Bradley in 1982, lost a close friend to breast cancer and started this awareness in 1998. Ever year I think there is one line, of many releases it seems, designed for this awareness.
Ever since I got the Hope line, I've struggled with the new releases. Maybe I was just defensive about mine. There have been some that I've liked but none that I adore... until this week.
There is a new line called the "Garden Hope." It just so happens to be a part of the awareness program as well. I absolutely love the print. It's a beautiful colored floral. Whether in or out, I'll always love the colorful floral prints.
This is the backpack of this new release I love. I'm on a big backpack kick right now that I'll probably have to speak to another day.
Like I said above, I've had a love and interest for Vera for a long time. I'm not obsessed by any means. It's not a 'must have' or a 'must look' for me. It just interests me and catches my eye every time I see it--intriguing.
Putting faces with the names... These ladies started Vera Bradly.